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By Will Canny, AI Boost|Edited by Parikshit Mishra
May 27, 2025, 1:15 p.m.
- Global crypto ownership increased in 2025 according to a survey by Gemini.
- Memecoins are driving entry into crypto markets, Gemini said.
- Spot crypto ETFs continue to grow in popularity, the survey showed.
Crypto adoption by consumers increased in 2025, with the U.K. at the forefront, Gemini said in its ‘2025 Global State of Crypto’ report on Tuesday.
U.K. ownership rose to 24% from 18% in 2024, while France hit 21% (up from 18%). The U.S. ticked up to 21%, and Singapore led with 28%, up from 26%, according to a recent consumer survey by the crypto exchange.
STORY CONTINUES BELOW
President Trump’s launch of a Strategic Bitcoin Reserve boosted confidence in crypto, and 23% of U.S. non-owners said it increased their trust in digital assets. The sentiment echoed in the U.K. (21%) and Singapore (19%).
Memecoins are driving entry into crypto markets, the survey showed.
In the U.S., 31% of investors who own both memecoins and traditional crypto said they started with the former. Similar trends appeared in Australia (30%), the U.K. (28%), and beyond. Globally, 94% of memecoin holders also own other crypto assets.
Spot crypto exchange-traded funds (ETFs) continue to grow in popularity. 39% of U.S. crypto investors hold ETFs, up from 37%. Italy leads at 47%, followed by the U.K. (41%), Singapore (40%), Australia (38%), and France (32%).
The crypto platform surveyed 7,205 consumers in the U.S., the U.K., France, Italy, Australia and Singapore between March and April 2025.
Read more: Crypto Retail Market Is Poised for a Rebound: Gemini
Disclaimer: Parts of this article were generated with the assistance from AI tools and reviewed by our editorial team to ensure accuracy and adherence to our standards. For more information, see CoinDesk’s full AI Policy.
Will Canny is an experienced market reporter with a demonstrated history of working in the financial services industry. He’s now covering the crypto beat as a finance reporter at CoinDesk. He owns more than $1,000 of SOL.
“AI Boost” indicates a generative text tool, typically an AI chatbot, contributed to the article. In each and every case, the article was edited, fact-checked and published by a human. Read more about CoinDesk’s AI Policy.
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