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By James Van Straten, AI Boost|Edited by Stephen Alpher
Jun 3, 2025, 1:11 p.m.
- K33 invested approximately SEK 10 million to acquire 10 BTC as the first step in a larger SEK 60 million Bitcoin Treasury Strategy.
- CEO Torbjørn Bull Jenssen aims to scale holdings to at least 1,000 BTC, citing bitcoin’s long-term performance potential and strategic value.
K33, a Sweden-based digital asset brokerage and research firm, announced its first transaction under a newly launched bitcoin treasury strategy with the acquisition of 10 BTC for approximately SEK 10 million ($1 million). This marks the initial step following K33’s commitment of SEK 60 million ($6 million) toward bitcoin investments.
CEO Torbjørn Bull Jenssen commented on the move, stating, “We expect Bitcoin to be the best-performing asset in the coming years and will build our balance sheet in Bitcoin moving forward. This will give K33 direct exposure to the Bitcoin price and help unlock powerful synergies with our brokerage operation. Our ambition is to build a balance of at least 1000 BTC over time and then scale from there.”
STORY CONTINUES BELOW
Disclaimer: Parts of this article were generated with the assistance from AI tools and reviewed by our editorial team to ensure accuracy and adherence to our standards. For more information, see CoinDesk’s full AI Policy.
James Van Straten is a Senior Analyst at CoinDesk, specializing in Bitcoin and its interplay with the macroeconomic environment. Previously, James worked as a Research Analyst at Saidler & Co., a Swiss hedge fund, where he developed expertise in on-chain analytics. His work focuses on monitoring flows to analyze Bitcoin’s role within the broader financial system.
In addition to his professional endeavors, James serves as an advisor to Coinsilium, a UK publicly traded company, where he provides guidance on their Bitcoin treasury strategy. He also holds investments in Bitcoin and Strategy (MSTR).
“AI Boost” indicates a generative text tool, typically an AI chatbot, contributed to the article. In each and every case, the article was edited, fact-checked and published by a human. Read more about CoinDesk’s AI Policy.
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