Rumble to buy crypto miner Northern Data after Tether investment

Video-sharing platform Rumble announced a business combination agreement with AI infrastructure company Northern Data, following its deepening financial ties with stablecoin issuer Tether.

In a Monday notice, Rumble it would acquire Northern Data following its August as part of a joint venture to purchase the AI infrastructure company. Reuters that the acquisition would be valued at about $767 million as part of a stock deal between Rumble and Northern Data.

Tether in December 2024, citing the platform’s “fundamental values of freedom of speech and financial freedom,” according to Paolo Ardonio, CEO of the stablecoin issuer.

Ardoino Rumble’s investor call for the third quarter of 2025, confirming Tether had agreed on a $150 million GPU service purchasing deal as part of the Northern Data acquisition and a $100 million advertising deal.

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“Our investment in Rumble is about building infrastructure that protects […] freedoms,” said Ardonio in the Monday investor call. “We share the same vision of creating open platforms as a counterweight to centralized, censor-prone Big Tech.”

Following the 2024 Tether investment, Rumble CEO Chris Pavlovski hinted that the platform planned to attack YouTube’s market share. The share price of the company’s RUM stock on Nasdaq rose about 7.6% in the previous five days, hitting $6.42 at the time of publication.

Tether’s joint interest in Northern Data with Rumble was the latest acquisition involving a cryptocurrency or blockchain company expanding into AI services.

In January, Chainalysis acquired Alterya for a reported $150 million as part of the blockchain analytics company’s expansion to enhance “proactive fraud protection for payments and enhanced fraud detection.” Bitcoin miner MARA Holdings followed in August, to acquire a 64% stake in Exaion, a French company that provides AI and cloud infrastructure.

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