Swiss watchmaker Franck Muller Unveils Limited Edition Solana Watch

If you’ve ever wanted to have your Solana wallet on your wrist while flexing your wealth, Swiss watchmaker Franck Muller is making that a reality.

The watch market is stepping into the Web3 ecosystem with a Solana-inspired, limited-edition series of watches that contain an embedded unique QR code to directly link to the user’s Solana address.

The company’s Solana-inspired watch collection is limited to 1,111 units that will set buyers back 20,000 Swiss francs (around $24,300).

While the watches feature a unique design that could appeal to Solana ecosystem participants, their launch comes at a time when, unfortunately, flaunting crypto-related wealth is becoming risky.

The cryptocurrency industry has seen dozens of physical attacks just this year, with a notable case seeing the daughter and grandson of Pierre Noizat, CEO of crypto platform Paymium, being targeted in a daytime attempted kidnapping. The attack was filmed and shared on social media.

While that kidnapping attempt failed, an earlier one in the same city saw the father of a crypto millionaire get abducted. Police managed to rescue the man, but not before his finger was severed.

Earlier this year, the co-founder of hardware wallet maker Ledger, David Balland, along with his wife, was abducted from his home and saw similar treatment. The couple was later rescued by authorities, and a ransom that had been paid out was seized.

There have been many other similar attacks in recent months.

Franck Muller is pitching the collection as a “phygital” (physical-digital) symbol of identity and ownership in the crypto age. While the watch is certainly a piece of crypto mythos, it may be a collectible that investors may not want to show off.

Read more: ‘Major Wake-Up Call’: How $400M Coinbase Breach Exposes Crypto’s Dark Side