The Trump family-backed WLFI purchased nearly $8 million worth of tokens, aiming to mitigate the downtrend of the token by artificially reducing the outstanding supply.
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The Trump family-backed crypto project, World Liberty Financial, continued its token buyback strategy, aiming to create more demand for the token, which has declined almost 50% since its launch.
The platform acquired $7.7 million worth of World Liberty Financial (WLFI) tokens on Wednesday at an average price of $0.16 per token, to blockchain data platform Lookonchain.
The nearly $8 million buy is significantly larger than its token buyback on Sept. 27, which saw $1.43 million worth of tokens burned, Cointelegraph reported at the time.
Earlier in September, the platform also passed a governance vote to use 100% of the project’s treasury’s liquidity fees for , permanently removing them from circulation. Similar mechanisms aim to reduce the circulating supply of a token and increase demand through buybacks.
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The buybacks came as the WLFI token saw a 13% price increase over the past week, but remained down by over 48% since its launch in January, according to data.
US President Donald Trump’s family’s stake following the scheduled unlock of 24.6 billion tokens at the beginning of September.
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Cryptocurrency ventures have proven lucrative for the Trump family, generating about $802 million in cryptocurrency income during the first half of 2025, to estimates from the news outlet Reuters.
The investigation detailed that the majority of the $802 million stemmed from income via WLFI tokens, the Official Trump () memecoin and passive yield from the World Liberty Financial USD (USD1) stablecoin.
However, the Trump family’s crypto ventures took a significant hit after the record $19 billion .
Their fortune has fallen by over a billion dollars since the crypto market crash, from about $7.7 billion in early September to $6.7 billion by the end of November, Bloomberg on Sunday.
At the time of writing, the WLFI-tagged wallet address still held $7.5 billion worth of WLFI tokens as its largest holding, according to blockchain data platform .
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