Trump's Truth Social Mulls Launching Token for Subscriptions in Latest Crypto Push

Trump’s Truth Social Mulls Launching Token for Subscriptions in Latest Crypto Push

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By Tom Carreras|Edited by Aoyon Ashraf

Apr 29, 2025, 9:39 p.m.

U.S. President Donald Trump wants the U.S. to accept the "gift" of negative interest rates. (Credit: Shutterstock)

Truth Social is considering launching a cryptocurrency as part of a rewards program with a digital wallet for subscription payments.
The company plans to explore exchange-traded funds that combine equities with cryptocurrencies.
Trump’s team has previously introduced various crypto products, including memecoins and NFT collections.

Truth Social, the social media platform owned by Trump Media & Technology Group (DJT), which is majority-owned by U.S. President Donald Trump, is considering launching a cryptocurrency.

“As part of our rewards program, we’re exploring the introduction of a utility token with a Truth digital wallet that can initially be used to pay for Truth+ subscription costs, and later be applied to other products and services in the Truth ecosphere,” the company said in a letter to its shareholders on Tuesday.

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DJT barely reacted to the news; the stock is down 0.52% in after-hours trading.

The company is also looking into launching exchange-traded funds (ETFs) that will combine equities with cryptocurrencies, the letter reiterated.

Trump’s entourage has released a panoply of crypto products over the years, including memecoins, NFT collections, and a DeFi protocol.

Tom writes about markets, bitcoin mining and crypto adoption in Latin America. He has a bachelor’s degree in English literature from McGill University, and can usually be found in Costa Rica. He holds BTC above CoinDesk’s disclosure threshold of $1,000.